Najwa Karam wanted to be on the red carpet of Cannes few weeks ago, and she got to do it. I thought it was really awesome this super Lebanese diva was there, but then I see her ad below and I figure it out. This was part of a promotional stunt by the L'Oréal beauty company. The company hired Najwa Karam, the stunningliy naturally beautiful singer to represent them in Arabia
Part of the produce endorsement comes this video below where Najwa is walking down the red carpet with other big celebrities who got nothing on her other than the fact they speak English as a native language. I think the choice of Najwa is a smart one, she is somebody adored by both the young and the old women in the Arab world.
Najwa Karam & L'Oréal Paris on the red carpet in Cannes
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